Protand automates every step of brand protection — continuous scanning, evidence collection, removal filing, and verification. Here's exactly what happens.
Protand monitors Google search results for your brand keywords around the clock. Every domain appearing in the top results is evaluated against your brand profile — any domain using your trademark, brand name, or confusingly similar terms is flagged for review.
For each flagged link, Protand automatically captures screenshots, records page content. Evidence is timestamped and stored for use in removal requests.
Depending on your configuration, Protand either acts immediately on clear infringers or queues them for your approval. You see every flagged link in your dashboard with its evidence and classification. Whitelist legitimate partners, approve removals, or let the automation handle standard cases without your input.
Protand submits removal requests through Google's de-indexing mechanisms, using collected evidence to support each case. Once filed, the domain status updates in your dashboard. Removed domains are monitored — if an infringer reappears under a different URL, the cycle starts again immediately.
Brand threats are persistent. New infringers appear daily. Protand operates as a continuous background process, not a scheduled audit.
Protand runs continuously. A domain that appears at 3 AM is detected, documented, and queued for removal before your team starts work (new domains require manual approval on first detection).
Infringers sometimes change their URL and reappear. Protand identifies them by content and behaviour patterns, not just domain name.
Monthly and weekly summaries show removal velocity, active threats, and recovered click-share — data you can use in SEO performance reporting.
Run a free brand check to see which domains are currently hijacking your traffic.